The UK is home to a wide range of cities, which inevitably produces a spectrum of different accents. Accents can ultimately affect how we perceive one another, with certain accents proving more appreciated than others.
Although our accents are not something we can easily change or control, it’s ultimately a massive part of how we as people are perceived. It’s reported that visual cues are now second to accents in terms of how perceptions are created.
From intelligence to personal perception, accents can be used to draw up false conclusions about a person and despite this being something that usually cannot be controlled it’s something we are all guilty of from time to time.
Moneypenny surveyed 1,000 UK office workers to gauge their reactions towards various accents, including British and the Republic of Ireland. And the roles these accents were best suited to in the workplace.
They also looked at demographics such as age, region and gender to analyse if there were any patterns in these attitudes towards specific accents and how they were portrayed within the work environment.
Accents and the emotions they evoke
The research revealed that 71% of UK adults agree that accents affect the message and the way it’s delivered. In more detail, 50% of those surveyed somewhat believe in the statement; ‘’someone’s accent affects the message they deliver when they speak’’. Whilst 21% strongly agreed with the statement. Only 2% were at the opposite end of the scale and strongly disagreed. There were also 20% who neither agreed nor disagreed, believing accents not to be important when communicating.
With the majority agreeing with the statement, it’s safe to say although unintentional, we are prejudiced towards certain accents and can make our conclusions on a certain message depending on where the person saying it is from.
But if these accents did impact how we feel then what emotions did they evoke?
Most Calming
Of those surveyed, 17% believed the Southern Irish (Republic of Ireland) accent to be the most calming with Welsh a close second with 12%. Edinburgh (8%) and Northern Irish (6%) accents ranked next in the survey, with 22% of those quizzed believing none of the accents to be the most calming within the workplace.
Most Motivating
A whopping 37% believe no accent to be the best at motivating. That left the Geordie accent topping the charts with 9% of the survey voting it as the most motivating accent.
Most Encouraging
Yorkshire and Geordie accents were also voted as the most encouraging accents in the workplace (both 9%). The least encouraging accent is, according to our survey, the Norfolk dialect.
Least Annoying
West Country, Yorkshire, Southern Irish and Norfolk accents were voted as the least annoying accents in the survey at 2% for all four.
The best role in the workplace for specific accents
Looking into how different accents make their staff members feel provides great insight, but how do these accents compare when it comes to fulfilling roles such as providing news or customer service? In this part of the survey, those asked were allowed to choose three options.
Firstly, the best accent to deliver bad news saw the Southern Irish accent prevail again with 16% of the vote. Followed closely however by Welsh (14%), Edinburgh and Yorkshire (both 12%).
This also yielded a result of 39% voting no accent had a particular effect when it came to delivering bad news, suggesting not everyone is as swayed by accents from particular regions.
The accents that respondents viewed as the best for delivering good news, again, was the Southern Irish accent, Yorkshire and Welsh accents at 17%, 16% and 15% respectively.
A very important aspect of most industries is customer service with the success of many businesses amounting to how well they value and treat their customers.
The Best and Worst Accents for delivering Customer Service
The survey also delved into what the 1000 UK office workers believed to be the best and worst accents when it came to customer service.
According to the survey results, the best accent for providing customer service is the Yorkshire accent with 17% of the vote. However, Yorkshire just about topped this one with Geordie and Southern Irish right behind with 16% each.
There was however a slight bias when looking at the voting demographics, 50% of the North East voted for Geordie whilst 43% of Yorkshire voted for their accent. Also, 40% of Wales believed none of the accents to be substantially better at providing customer service. As a whole, it would seem most regions backed themselves to provide customers with the best service.
Disclaimer
These are the accents that were listed in the survey. Liverpudlian, Brummie, Glaswegian, Geordie, Northern Irish, Mancunian, Eastender, Welsh, Edinburgh, West country (excluding Bristolian). Bristolian, Norfolk, Yorkshire, and Southern Irish.
