Larger businesses in Ireland to invest €7.8BN in company culture in next 12 months

employee looking at white board with company values

by HRHQ Editorial Team

A global engineering, technology and consulting service provider, Expleo, announced the results of new research which found that larger enterprises in Ireland are planning to invest €7.8BN in improving company culture over the next 12 months. The research is published in Expleo’s Business Transformation Index (BTI) 2024.

The study was carried out by Censuswide on behalf of Expleo among 150 business and technology leaders in medium- to large-sized enterprises in Ireland. Its aim was to gain an understanding of current business sentiment and aspirations, and the role that technology will play in that. The research found that as businesses look to implement long-term digital transformation strategies, having the right team in place is paramount for them. Attracting and retaining the best staff was therefore cited as the top focus area in the next 12 months.

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In a bid to enhance their recruitment and support this goal, the research revealed that the average medium-to-large-sized enterprise in Ireland will spend €1.7M on company culture over the next 12 months. Highlighting a need for this, one-fifth of business and IT leaders surveyed believe that poor company culture or reputation is hindering their ability to hire skilled people.

Reflecting the new landscape of the working world, in addition to poor company culture, the top obstacles affecting hiring were found to be undesirable office location, as well as applicants not having the appropriate skills (both 32%). This was followed by unrealistic demands regarding remote or hybrid working (29%). Cumbersome and complicated visa processes and a lack of housing were also called out as issues by more than a quarter (26%) of organisations surveyed.

In addition to addressing improving company culture to overcome some of these challenges, businesses are also focusing on training and upskilling existing staff to address in-house skill shortages. The average medium-to-large-sized enterprise will spend €2M on training and upskilling of team members – equating to a spend of €8.9BN.

Businesses also identified some external measures that they believe would help to narrow the skills gap, with 45% saying increased government grants for upskilling could ease the issue. Meanwhile, 43% said easier visa processes would assist them in recruiting the right talent.

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